Produced by: Blue Ant Media, 2024
Motion Graphics: Jay Lintag
Video & Editing: James Featherstone
Produced by: Blue Ant Media, 2024
Motion Graphics: Jay Lintag
Video & Editing: James Featherstone
Produced by: Blue Ant Media, 2024
Motion Graphics: Jay Lintag
Video & Editing: James Featherstone
With a list of titles, a dynamic ‘spinning’ effect was created to highlight the many responsibilities of an office administrator and showcases how Staples Pro Staples Pro has you covered no matter what’s on your list. Once the graphic was approved, video of ‘Griffin’ was provided and used his glasses to track movement while adjusting rotations and spins to keep the list above his head at all times. The commercial is later adapted to accommodate a French version and various output sizes.