Our goal when working with Jumpstart Reports was to design content that was both visually engaging and easy to digest. I was tasked with breaking up dense report copy through the use of infographics, divider pages, quotes, and key statistics, all while adhering to Jumpstart's brand guidelines.
When I first joined the team to work on the 2021 State of Sport Report for Jumpstart, there wasn't much flexibility and I was required to follow a templated design from the year before. By 2022 and onward, Matthew Manuge (Creative Director) and I tackled on new ways to implement more fun and excitement in these reports while still adhering to Jumpstart's brand guides.
Thanks to the positive feedback we received from our work on Jumpstart Reports, we were entrusted with more opportunities to collaborate with other Jumpstart partners, including Canadian Tire Corporation, the University of Toronto, and the Coaching Association of Canada.
Coaching Association of Canada
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